Alex Roca

“No one can ever say you can't do something. If I fail, I'll see that for myself. But let me try, let me fly, and I'll find out.” - Alex Roca


Meet Sammi

Most virtual assistant are calm, collected, and pretty dull. So we asked ourselves, what if we created a virtual assistant that was more like a sidekick we actually wanted to hang out with?

Meet Sammi, an assistant with an attitude inspired by a Swedish grandmother. Like any good grandmother, Sammi tries to help you, but has her own ideas about what you really need. She sings, snores, and knits you things (using a built-in thermal printer), reminding you that sometimes the best technologies have a little bit of friction.