Come run with us, NYC
Calling all NYC Runners! In this hyperlocal Nike Running Campaign, we did a complete takeover of New York City to encourage people to Come Run With Us. This took place before, during and after the biggest running event in the world: The NYC Marathon.
Running in New York City is a different kind of beast, so to get people to lace up and get out there, we need to douse them in inspiration and motivation in a way only New Yorkers will understand. Say hello to NIKE RUN 24.7 FM, a fake radio station that became the voice and heart of this campaign.
With a tonality that is motivational, playful and oozes that NYC coolness and confidence, this radio and OOH led campaign helped build credibility for Nike as a running brand for all kinds of runners, no matter your level.