Come run with us, NYC

Calling all NYC Runners! In this hyperlocal Nike Running Campaign, we did a complete takeover of New York City to encourage people to Come Run With Us. This took place before, during and after the biggest running event in the world: The NYC Marathon.

Running in New York City is a different kind of beast, so to get people to lace up and get out there, we need to douse them in inspiration and motivation in a way only New Yorkers will understand. Say hello to NIKE RUN 24.7 FM, a fake radio station that became the voice and heart of this campaign.

With a tonality that is motivational, playful and oozes that NYC coolness and confidence, this radio and OOH led campaign helped build credibility for Nike as a running brand for all kinds of runners, no matter your level.


B-Reel awarded in Adweek’s Fastest Growing Agencies

We are incredibly excited to announce that our B-Reel Stockholm team has been crowned one of Adweek’s Fastest Growing agencies for 2022!

Over the past 12 months, we have had the privilege of working with some incredible new clients like Tre (3 Mobile), HelloFresh, Stokke, and Ikea, while continuing with longtime partners like H&M, Save the Children, and Storytel. 

[↑] H&M Man - Wear That Feeling

We’ve also been lucky enough to bring on some brilliant new talent to help bolster our
B-Reel network. From industry veterans to a new wave of creatives (2022 Future Lions Cannes Grand Prix and The One Shows Young Ones winners), these hires offer new and exciting perspectives across our teams. 

[↑] Stockholm Team Photo

This past year has also seen the introduction of new benefits like B-Reel Nomad, which is the opportunity for any B-Reel employee to visit and work on local projects from any of our four global offices (Stockholm, Barcelona, New York, Los Angeles) anytime, between 2 weeks to 2 months. With the world open again, we saw this as a perfect opportunity to further emphasize cross collaboration within our network.

[↑] Brianna Saba - Art Director, B-Reel Nomad visit in Barcelona

2022 also saw our second year of our LA Open initiative -  a paid summer internship for high school students entering their senior year. A program that came about on the a back of our ongoing partnership with Part in Stockholm, who we have worked with for 4+ years.

[↑] LA Open Team Photo

Most importantly, we want to celebrate the great work that contributed to our growth over the past 12 months. See some of our latest and greatest below.

Here’s to another great year ahead!

See more about Adweek's Fatest Growing Agencies for 2022 here.

[↑] H&M Man - Wear That Feeling

[↑] Storytel - 2022 Sounds Like 1984

[↑] H&M - Beyond The Rainbow

[↑] Save The Children - The Future Can't Wait