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The Inside is Difficult to See

Save the Children and Tim Bergling Foundation recently joined forces to reach young people suffering from mental health issues and offer them support with the campaign The Inside is Difficult to See.

To reach the kids, we realized we needed to go to a safe space where they spend a lot of time, and where feelings are anything but taboo — Spotify. We worked with Sweden’s biggest artists like TOVE LO, Alesso, Miriam Bryant, Benjamin Ingrosso and Loreen to transform the Spotify canvases of their latest hits into a new media channel.

A lot of people with mental health issues have a strong visual experience of their problems - from black holes in their stomach to their legs feeling like spaghetti. We dramatized these emotions through animations inspired by children’s descriptions/metaphors of their feelings - while showing the importance of Save the Children’s presence in the form of a helping hand.