Kangol x H&M

Kangol X H&M is an iconic, 90s inspired streetwear collection designed for self-expression. For the launch, we wanted to create something that our Internet-obsessed Gen Z audience could truly make their own. Working with one of their heroes — popstar Mabel — we hacked IG Stories filters to create a first-of-its-kind music video that lets anyone become the star.

This set of IG Stories filters taps into everything that our audience loves about filters — looking beautiful, playing fun games, showing off dance moves and expressing themselves — while, at the same time, taking the format to a whole new level. When a user posts the six #KangolxHM filters in a row, they combine to create a one-of-a-kind music video for Mabel’s song “ Bad Behaviour” that appears in their own Story.


Beyond the Rainbow

Pride is more than just a colorful celebration. Beyond the rainbow lies the real stories that give the flag its meaning. This can be easy to forget when almost every person, product and brand goes full rainbow once a year. 

H&M is showing their support for the LGBTQIA+ community with a campaign that turns each rainbow into a canvas for personal stories of pride that often get lost amongst the colors.

We developed a digital experience that lets anyone scan rainbow Pride flags — from actual flags to rainbow donuts, shampoo, teddy bears, clothing and everything in between. Once scanned, the viewer will be led #BeyondTheRainbow to a series of intimate, surprising, heartbreaking and joyful stories that let us feel what Pride really means.