Moncler partnered with B-Reel to create a new and personalized shopping experience for mobile devices. More than a shop, the app is an inspiration celebrating the brand’s heritage as pioneers of protective, embracing and luxurious outerwear at the forefront of innovation and style.

With the modern user in mind, we set out to build an app where commerce, product storytelling and content could live together as a seamless inspirational experience. To achieve this goal we chose an omnidirectional navigation that lets users swipe both horizontal and vertical, enabling a more fluid way to explore the content.

We developed a design system based on modular content units, as well as a custom content tagging system. With these building blocks in place, we could dynamically curate stories on each app open, tailored to the user and their interests. This also allowed for more options for putting together editorial stories - from product focused narratives to in-depth interviews with Moncler Genius collaborators.