Nike Honored at Fast Company Innovation by Design


The Gorillaz App

When Gorillaz returned after after a six-year hiatus with the highly anticipated ‘Humanz', we created The Gorillaz App to allow fans to immerse themselves in the world of the band.

The mixed reality multi-platform app merged real world, AR, VR and 360 environments let people break through the looking glass and join Murdoc, 2D, Russel and Noodle for the very first time to explore the Spirit House and discover exclusive content.

[↑] Humanz House Party in 500 geotagged locations

The app also invited fans to the Humanz House Party, an exclusive worldwide listening event, giving them a chance to hear the new album in full for the first time, prior to general release. The Humanz House Party was the largest ever geo-specific listening experience, bringing people together across 500 locations from Tokyo to Santiago.